Picking up a client browsing five different supplier outlets for tiles, tapware, and bricks is no one's idea of a smooth build. ABNetwork's product selection showroom in Melbourne gives builders one place to bring clients through — tiles, tapware, bricks, windows, doors, appliances, and energy-efficient solutions from trusted brands, all under one roof in Tullamarine.
It's described by members as a “million-dollar” showroom for a reason: it's presented to a standard most small-to-medium builders couldn't justify building themselves. From entry-level to premium finishes, the space is designed to suit every client's budget — without sending them on a city-wide hunt for samples.
For a builder running a handful of projects a year, that matters more than it sounds. Client selections are often where projects lose momentum — too many supplier visits, too many disconnected conversations, too much back-and-forth before a decision gets made. A single, well-organised showroom turns that process into one confident visit.
Even if a builder constructs only one home per year, becoming an ABNetwork member can still deliver significant value.
Some builders may initially feel that our showroom is located too far from their area. However, when considering the overall building and selection process, our showroom can actually save a considerable amount of time and effort.
Rather than travelling between 10 to 30 different supplier showrooms to make product selections, builders and their clients can visit our purpose-built, 700-square-metre showroom in Tullamarine and explore an extensive range of products in one convenient location.
The time savings alone can be substantial, while the added convenience of accessing multiple suppliers, products, and services under one roof creates a more efficient and streamlined selection experience for both builders and their clients.
Impress clients with a curated, professional display. Instead of describing materials over a phone call or sending links to supplier catalogues, bring clients into a space built to showcase quality finishes properly. A polished environment builds trust before a single brick is laid.
Boost profits through upselling opportunities. Seeing premium finishes in person — not just on a spec sheet — makes it easier for clients to picture an upgrade, and easier for builders to present one. Builders consistently report that in-showroom selections lead to stronger upgrade conversations than the same options presented on paper.
Save on overheads. Setting up a dedicated display space or office is a real cost most small builders can't justify for the volume of projects they run. The showroom gives members that same professional presentation without the rent, fit-out, or staffing.
The Tullamarine site isn't just a product display. Premium members also get access to:
Together, it functions as an extension of a member's business — not a separate appointment, but a space that reinforces the professionalism builders are already bringing to the job.
The showroom is located at ABNetwork's Tullamarine headquarters and is open for member visits by appointment:
Book a showroom visit or take the interactive virtual tour to explore the space before you come in.
The showroom is available to ABNetwork Premium members in Victoria. It's one of the features included as part of Premium membership, alongside meeting/boardroom access and colour consultation services. See membership tiers and pricing.
The showroom is at ABNetwork's headquarters, 14/85–91 Keilor Park Drive, Tullamarine VIC 3043.
Yes — showroom visits are by appointment only, Monday to Saturday. Members can book a visit through the online portal.
From foundations and structural materials through to fixtures, fittings, and finishing touches, our showroom brings together everything builders and their clients need under one roof. The showroom displays everything from ABNetwork's trusted supplier partners, spanning entry-level to premium
options.
Yes — the showroom is designed specifically for builders to bring clients through for product selections, finishes, and upgrade discussions in a professional setting.
We also encourage our members to bring their clients into the showroom before quoting on any project. Not only does the showroom create a strong impression and demonstrate professionalism, but it also allows clients to view and compare a wide range of products in one location.
In our experience, this process significantly increases our members' strike rate, as clients gain greater confidence in both the builder and the selections available to them. It also helps streamline the selection process and can reduce the likelihood of variations later during the build.
Yes — the self-guided Cupix virtual tour lets you explore the showroom online at any time, from any location.
Operating Hours:
Monday - Friday:
9am - 4:30pm
Showroom visits by appointment only
Saturday:
By appointment only
Sunday: Closed
